The Company Store Digital Asset Library gives marketing departments a single archiving location for the company’s digital media.

Digital asset libraries can be used for many applications and industry groups. One recent site we implemented was for a 30 location hotel chain. Because of the nature of their business each hotel property did its own marketing and maintained its own branding guidelines. Because of employee and graphic designer turnover at these properties many images and art files could not be located after their initial usage and had to be recreated at great expense. We created a digital asset library that centralized the storage of these assets that has greatly eliminated the lost and missing art files.

Applications: